A few weeks ago I was sitting in the cinema (in a very nice leather seat) to watch the new Spider-man movie. I knew little about it because I’d avoided all hype, reviews and, especially, any trailers.
I hate trailers*.
So imagine my surprise when just before the film started the cinema showed a feature about the new Spider-man movie, with the actors talking about it while random scenes from the movie are shown.
Why did they do this?
I understand these people need to publicise their work but…but…I’d already paid to see their movie! And given that I’d paid to watch Spider-man, why the hell would I give a monkey’s *!&!%” about a Spider-man promo movie.
Not only is it unnecessary, it actively spoils the thing I’m about to watch.
This week I went to see the Dark Knight Rises. I’d been looking forward to this film for ages and had been very careful on twitter to avoid spoilers. I sat through the adverts and the trailers (did I mention I hate trailers) and then, just before the film started, they did exactly the same thing!
Is this some kind of new trend? Does somebody think this is actually a good idea? I accept that many of you will think I’m overreacting. I probably am. But I’m genuinely curious as to why they bothered to spend the money to make the promo.
* I never used to hate trailers. I’m sure that over the years they’ve got bigger, perhaps to balance out the slowly shrinking wagon wheels.
The thing is that these days I feel they show too much, giving away too many of the films precious jewels. The best lines, the best stunts and in the worst cases, the whole plot!
I’m especially picky about this. The directors and writers have carefully woven something together and I want to meet the characters in the originally intended context.
Also there’s the green car thing.
Let’s imagine that, in the trailer, I see a man jumping into a green car. Nothing too shocking there you might say. But now I know that until I see him jump into the car it’s very unlikely (Tarantino style timelines aside) that anything bad will happen to him.
He’s threatened with a knife? No suspense for me, he hasn’t got into the green car yet.
He’s racing out of a building before the bomb goes off. No suspense for me, he’s still not got into the green car.
So for me the word trailer is synonymous with spoiler. I know I’m a bit mad about this and I accept they need to exist. I just don’t like them.